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I direct pixels, people, and projects.
Senior Designer | Senior Motion Designer | 2D & 3D | Real-Time & Cinematics
London-based freelance senior designer, motion designer & creative director.
Hi, I'm Valentino Laz — a London-based freelance senior designer and motion designer with 15+ years of experience across 2D & 3D animation, real-time & cinematics, and creative direction.
I've led art teams in gaming, VFX, and broadcast, most recently as Creative & Art Director at Spaceminers, where I helped build a sci-fi game IP in Unreal Engine 5 and led a team of 11 artists and developers.
My background includes work in TV, film, gaming, and branded content across the UK, Europe, and the US — including IMDb-credited VFX for feature films and short-form screen projects.
I'm experienced in delivering high-volume, high-quality creative output within fast-moving product and platform teams.
expertise.
My expertise spans 3D animation, motion graphics design, and creative direction.
- Creative & Art Direction
- 2D & 3D Motion Design
- Cinematic Editing & VFX Integration
- Character, Environment, and Asset Design
- Storyboarding & Narrative Development
- Pitch Decks & Fundraising Support
software tools.
Production-ready pipelines across real-time, offline, and AI-assisted workflows.
Adobe Suite, After Effects, Premiere, Photoshop, Audition, Unreal Engine, Houdini, Cinema 4D, Maya, ZBrush, Redshift, Substance, Notion, Jira, Perforce, Trello.
3d software.
- Unreal Engine
- Mari
- Houdini
- Keyshot
- Cinema 4D
- Redshift Renderer
- Maya
- Substance Painter
- Z-Brush
- Blender
2d software.
- After Effects
- Premiere Pro
- Photoshop
- Illustrator
- Audition
project management tools.
- Notion
- Leapsome
- Perforce
- Jira
- Trello
ai tools.
- ComfyUI
- Python
film & screen credits.
VFX for Beautiful Evening, Beautiful Day, a Croatian-language international co-production between Croatia, Poland, Canada, Cyprus, and Bosnia and Herzegovina, filmed in Croatia, and selected as Croatia's entry for Best International Feature Film at the 97th Academy Awards, and additional screen work including Firewalker.
view VFX credit on IMDbwhat clients say.
Recommendations from clients, marketing leaders, and creative collaborators — sourced from LinkedIn.
Valentino is one of the best creative and visual media professionals I have encountered in 16 years. He has produced some of the best video content we have ever produced — agile, nimble, and creative.
As Creative Director of Spaceminers, Valentino demonstrated an ability to lead and inspire creative contractors. He adeptly navigated project management — sourcing talent and overseeing creative aspects across game development, website design, and marketing materials.
Valentino filmed live events for Thomson Reuters and created promo videos, product launches, client testimonials, and animated training videos. His excellent video editing skills and creative marketing approach set him apart.
Valentino's invaluable guidance and mentorship, keen eye for detail, and deep understanding of the creative process bring out the best in artists. I recommend him as a visionary Creative Director.
Valentino is a creative powerhouse — well rounded, professional, with a passion for design that shines in both creative and leadership roles.
Valentino is the man with the solutions, especially in the world of multimedia and video. He manages and executes projects with confidence.
motion design in london — faq.
Hiring a freelance motion designer in London, comparing studios, or checking tools and rates? Start here.
Are you looking to hire a freelance motion designer or a studio in London?
Both work — studios suit large multi-discipline campaigns; a senior freelance motion designer is often faster and more direct for brand films, product motion, explainers, and game cinematics. Valentino Laz is a London-based freelance senior designer and senior motion designer available for freelance, contract, and consultancy work across the UK and remotely.
Are you looking to hire a senior designer in London?
Yes — Valentino Laz works as a freelance senior designer and senior motion designer in London, leading complex briefs across 2D, 3D, real-time, and cinematic projects for brands, agencies, and game teams. Get in touch via the contact page for availability and next steps.
What software do motion designers in London typically use?
Common tools include After Effects and Cinema 4D for 2D/3D motion graphics, plus Houdini, Unreal Engine, and Redshift for advanced 3D, VFX, and real-time cinematics. Valentino Laz works across this full stack for brands, agencies, and game teams.
Where can I find motion designer portfolios and rates in London?
Review showreels and case studies on the designer’s site, LinkedIn, ArtStation, and directories such as Creativepool. Senior freelance day rates in London vary by scope and rights; Valentino provides a clear quote once the brief, timeline, and deliverables are defined.
Who is Valentino Laz?
Valentino Laz is a London-based freelance senior designer, senior motion designer, technical artist, and creative director with 15+ years across 2D & 3D animation, real-time & cinematics, branded content, gaming, and IMDb-credited feature-film VFX.
let's collaborate!
I've worked with brands like Coca-Cola, Warner Bros, Adobe, Vodafone, and Activision, and contributed VFX to Beautiful Evening, Beautiful Day — Croatia's entry for Best International Feature Film at the 97th Academy Awards.
Are you looking for a senior designer, senior motion designer, technical artist, or creative director who can integrate quickly and deliver at scale?
contact.- Coca-Cola
- Adobe
- Warner Bros.
- Vodafone
- Activision
- Thomson Reuters
- Savills
- CardConnect
- L'Occitane
- Bulldog
official member of:
Member of the Cyprus Animation Association (CAA) – promoting the growth and development of the animation industry in Cyprus through collaboration, education, and creative excellence.