discuss a project.
← back to home

3D · Brand · Houdini

action global

50th Anniversary 3D Ident

A 3D animated piece commemorating the 50th anniversary of a global company, showcasing its worldwide connections and achievements. The bold "50A" centrepiece is surrounded by communication and transport elements — satellites, planes, and architectural icons — while a gold sphere represents unity and innovation. Thin golden lines connect the scene, illustrating the company's vast network and communication across five decades.

final ident — 50th anniversary motion design.

process.

Created using Houdini, Cinema 4D, and After Effects to model, render, and edit the final composition. The visual design highlights both technical precision and creative storytelling, embodying the company's legacy over five decades.

Action Global 50th anniversary ident — wireframe 1
wireframe 01
Action Global 50th anniversary ident — wireframe 2
wireframe 02
Action Global 50th anniversary ident — wireframe 3
wireframe 03
Action Global 50th anniversary ident — wireframe 4
wireframe 04
Action Global 50th anniversary ident — wireframe 5
wireframe 05
Action Global 50th anniversary ident — wireframe 6
wireframe 06
Action Global 50th anniversary ident — wireframe 7
wireframe 07
Action Global 50th anniversary ident — wireframe 8
wireframe 08
Action Global 50th anniversary ident — wireframe 9
wireframe 09
  • Conceptualization & storyboarding — aligning the visual narrative with the 50th-anniversary theme, global communication, and international milestones
  • 3D modelling & animation in Cinema 4D — globe, satellites, planes, and symbolic architecture around a bold yet minimalist "50A" centrepiece
  • Procedural generation in Houdini — scalable wireframe networks connecting global assets
  • Texturing, shading & lighting — metallic gold and prestige materials with depth and clarity
  • Compositing & VFX in After Effects — motion blur, glow, colour correction, and pulsing golden connection lines
  • Final rendering in Redshift — high-quality output with optimised performance and smooth animation transitions

exploration.

During early development, extensive exploration was conducted to find the most effective ways to represent the company's global presence and 50-year journey — testing artistic and technical approaches before committing to the final ident.

Action Global shape R&D exploration 10
shape exploration 10
Action Global shape R&D exploration 11
shape exploration 11
Action Global shape R&D exploration 12
shape exploration 12
Action Global shape R&D exploration 13
shape exploration 13
Action Global shape R&D exploration 14
shape exploration 14
Action Global shape R&D exploration 15
shape exploration 15
Action Global shape R&D exploration 16
shape exploration 16
Action Global shape R&D exploration 17
shape exploration 17
Action Global shape R&D exploration 18
shape exploration 18
Action Global render style frame 1
style frame 01
Action Global render style frame 2
style frame 02
Action Global render style frame 3
style frame 03
Action Global render style frame 4
style frame 04
Action Global render style frame 5
style frame 05
Action Global render style frame 6
style frame 06
Action Global render style frame 7
style frame 07
Action Global render style frame 8
style frame 08
Action Global render style frame 9
style frame 09
Action Global render style frame 10
style frame 10
Action Global render style frame 11
style frame 11
Action Global blue background R&D
background and colour palette exploration.
  • Visual metaphor exploration — mapping locations, abstract wireframes, and global transport networks aligned with innovation and outreach
  • 3D design techniques — parametric architecture and communication icons in Cinema 4D and Houdini
  • Material & lighting tests — metallic gold, reflective surfaces, and matte finishes for prestige without visual clutter
  • Motion studies — animation speed, camera movement, and transitions that enhance connectivity without overwhelming the viewer
  • Wireframe and connection variants — intricate webs versus simpler paths, balancing technical soundness and storytelling
  • Colour and composition trials — rich gold accents with clean blue and white highlights, aligned to brand identity

motion & models.

Motion studies tested how the golden connection lines pulsed to reinforce data flow and global networks. Separate R&D passes documented model development, wireframe motion, and camera timing for client review before final render.

motion R&D — timing and camera passes.
model and wireframe development.

technical approach.

The pipeline combined procedural scalability in Houdini with precise art direction in Cinema 4D — built for iteration, high-quality final delivery, and a visual system that embodied five decades of global outreach.

Action Global 50th anniversary 3D ident hero frame
hero still — final ident composition.
  • Houdini — procedural wireframe networks and scalable layouts
  • Cinema 4D — modelling, animation, and scene assembly
  • Redshift — high-quality rendering with optimised performance
  • After Effects — compositing, glow, and final colour grade