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3D · Concept · Motion

addiction

Stay at Home Collection — Social Media Addiction

A conceptual 3D animation from the Stay at Home Collection — pharmaceutical-style packaging as metaphor for Netflix, Zoom, and Facebook as lockdown “medication,” with satirical side effects and doses reflecting digital overconsumption during 2020.

popular medication — hero motion.

stay at home collection.

The Stay at Home Collection is a conceptual 3D animation project reflecting the effects of social media and digital consumption during the 2020 lockdown era. Pill-like packaging symbolises how platforms like Netflix, Zoom, and Facebook became essential “medications” for many — with humorous side effects and doses addressing the dark comedy of our digital habits.

Stay at Home Collection — wide angle pill bottles
wide angle — pills.
Stay at Home Collection — empty pill bottles on pillars
empty bottles.
Netflix pill bottle — Stay at Home Collection
netflix bottle.
Facebook pill bottle — Stay at Home Collection
facebook bottle.
Zoom foil capsules close-up — Stay at Home Collection
zoom capsules.
Stay at Home Collection — specimen still 1
specimen 01.
Stay at Home Collection — specimen still 2
specimen 02.
Stay at Home Collection — specimen still 3
specimen 03.
  • Three pill containers — Netflix, Zoom, and Facebook as pharma products
  • Prescription bottle aesthetic with playful platform details
  • Metallic foil Zoom capsules and glossy Netflix / Facebook pills
  • Pillars and specimen staging for a clinical product read
  • Cinema 4D modeling, texturing, lighting, and After Effects finish