Creative Direction · Beauty · Film
laccimte
LACCIMTE — Cellular Regenerating Serum Campaign Film
LACCIMTE is a luxury skincare campaign concept exploring Mediterranean freshness, radiant skin, botanical texture and refined coastal lifestyle. Built around sunlit skin, cactus botanicals, mineral textures, silk-like serum movement, sea light and quiet Mediterranean luxury, the film combines product macro shots, beauty close-ups, ingredient abstractions and lifestyle moments to create a complete premium campaign world.
campaign film.
A sensorial exploration of botanical form, glass, gold and Mediterranean light — translating skincare into a cinematic campaign language of texture, radiance and quiet luxury. Each chapter below breaks down the visual territories that build the film: botanicals, product macro, serum movement, beauty, coastal lifestyle and editorial shot selection.
- Creative direction — campaign tone, Mediterranean luxury positioning
- Motion design — pacing, texture studies and cinematic rhythm
- Visual development — product, ingredient and lifestyle world-building
- Edit & finishing — assembly, grade and final delivery
botanical texture
natural detail.
Cactus gel, succulent bloom and hydration drops anchor the botanical story — high-fidelity materials simulating natural ingredients with sunlit macro texture and Mediterranean freshness.
glass & gold
product macro.
Gold collar, glass refraction and label light studies elevate the serum bottle — shallow focus, seductive lighting and reflective materials that amplify the intricacies of the product form.
serum movement
inside the serum.
Abstract framework for liquid motion — viscous gold serum, silk-like flow and internal texture abstractions that translate formula into sight, set for integration with beauty and product sequences.
beauty & skin
serum to skin.
Beauty close-ups in warm natural light — serum meeting sunlit skin, connecting product macro to human radiance and the campaign's Mediterranean glow.
mediterranean light
coastal lifestyle.
Sea light, coastal motion and campaign hero framing — lifestyle moments and elevated visuals that complete the premium world around the Cellular Regenerating Serum.
creative process
shot selection.
Editorial contact sheet from production — mapping the right frames across botanical, product, beauty and lifestyle territories before the final campaign assembly.
