Senior Designer · London · Motion
senior designer & motion designer.
Lead-level creative for brands, products, and cinematic projects.
I'm Valentino Laz, a senior motion designer, technical artist, and creative director based in London. I lead and deliver high-end 2D and 3D animation, motion systems, and cinematic visuals — from enterprise explainers to UE5 game cinematics and feature-film VFX.
senior designer, hands-on delivery.
A senior designer should elevate the work and unblock the team. I combine art direction with deep technical execution across After Effects, Cinema 4D, Houdini, and Unreal Engine — so you get strategic clarity and production-ready output from one collaborator.
I have led art teams in gaming and broadcast, most recently as Creative & Art Director at Spaceminers, directing a team of 11 artists and developers on a sci-fi IP built in Unreal Engine 5.
- Creative & art direction for motion and animation projects
- Senior-level 2D and 3D motion design execution
- Pipeline design, motion systems, and scalable workflows
- Storyboarding, pitch support, and stakeholder presentation
- Integration with agency, brand, and production teams
experience that scales.
Senior motion design is not just craft — it is judgment under pressure. I have delivered for Coca-Cola, Warner Bros, Adobe, Savills, Thomson Reuters, Activision, and Vodafone, and contributed VFX to Beautiful Evening, Beautiful Day, a Croatian-language international co-production between Croatia, Poland, Canada, Cyprus, and Bosnia and Herzegovina, filmed in Croatia, and selected as Croatia's entry for Best International Feature Film at the 97th Academy Awards.
Whether you need a senior designer for a two-week sprint or a longer contract engagement, I integrate quickly and maintain high visual standards across formats and platforms.
services for senior motion design projects.
I support agencies and in-house teams who need a senior motion designer who can own complex briefs, communicate clearly with stakeholders, and deliver without heavy oversight.
- Campaign and launch motion design
- Product and brand 3D motion
- Cinematic and real-time game trailers
- Explainer and infographic animation
- Motion design consultancy and creative direction
deliverables.
- Creative direction and visual development
- 2D & 3D motion design and animation
- Cinematic editing and VFX integration
- Storyboards and narrative development
- Team leadership and pipeline guidance
related work.
frequently asked questions.
What does a senior motion designer do?
A senior motion designer leads the visual and technical execution of animated content — from concept and storyboard through to final delivery. They set quality standards, solve complex creative problems, and often direct other artists or integrate with larger production teams.
When should I hire a senior motion designer vs a mid-level animator?
Hire senior when the brief is complex, stakeholder-facing, or business-critical — product launches, flagship campaigns, multi-format motion systems, or projects requiring art direction and fast, independent decision-making.
Are you available as a senior designer for contract and freelance roles in London?
Yes. I am available as a senior designer and senior motion designer for freelance, contract, and consultancy engagements in London and remotely across the UK and internationally.